EPL PPT LINK
Words can be incredibly powerful and, if harnessed well, have the ability to make strong arguments that will serve your purpose or goal. Combining various forms of persuasive evidence can tap into the audience's values (ETHOS), emotions (PATHOS), or logical thinking (LOGOS). < Read more on the link to the left. EPL Jeopardy |
Argumentative Thesis
An argumentative paper makes a claim about a topic and justifies this claim with specific evidence. The claim could be an opinion, a policy proposal, an evaluation, a cause-and-effect statement, or an interpretation. The goal of the argumentative paper is to convince the audience that the claim is true based on the evidence provided.
- 1-2 sentence founds at the end of the introduction paragraph that contains the following:
topicWho/what the argument is about
By looking at... Demonstrated by... The evidence from... |
OPINIONThe claim or belief about the topic
it is evident that... it is clear that... should be... |
reasonsGeneral idea of evidential support.
because... as a result of... in order to... as seen in... |
EXAMPLE:
High school graduates should be required to take a year off to pursue community service projects before entering college in order to increase their maturity and global awareness.
PRACTICE:
The primary problem with American culture is ___________________ as seen in the way young people ____________.
High school graduates should be required to take a year off to pursue community service projects before entering college in order to increase their maturity and global awareness.
PRACTICE:
The primary problem with American culture is ___________________ as seen in the way young people ____________.
good"By owning up to the impossible contradictions, Blake forges his own faith, and is stronger for it. Ultimately, the only way for his poems to have faith is to temporarily lose it."
"According to its well-documented beliefs and philosophies, an existential society with no notion of either past or future cannot help but become stagnant." "By reading “Ode to a Nightingale” through a modern deconstructionist lens, we can see how Keats viewed poetry as shifting and subjective, not some rigid form." |
Bad"The wrong people won the American Revolution."
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rhetorical appeals
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Support your arguments with logical evidence. This creates buy-in that speaks to the brain and provides evidence that is logical. This is the most popular, and generally the easiest to find. Make sure it is from a credible source, citing it to further your claim.
EXAMPLE: Truth Campaign
This campaign is an effect anti-smoking campaign that uses visual statistics and scientific theories about health to demonstrate how detrimental smoking is. Q: Who is the target audience and what is the real purpose? What do all the bodies represent? |
In-class practice
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Starting from #10, identify the primary rhetorical appeal used to sell the products of these 2o15 Superbowl Commercials.
10. 9... 1. |
EXTRA PRACTICE
THE ELEVATOR SPEECH
Make an argument about a topic you are interested and passionate about -- write a 30 second Elevator Pitch: The death penalty discourages crime. Stephen Curry is the MVP for the Golden State Warriors. You cannot truly fall in love with more than one person.
MUST:
30 Second Elevator Speech Link
Speaking Coach Link
Make an argument about a topic you are interested and passionate about -- write a 30 second Elevator Pitch: The death penalty discourages crime. Stephen Curry is the MVP for the Golden State Warriors. You cannot truly fall in love with more than one person.
MUST:
- Introduce yourself and give your Opening Line THESIS [= Main Argument]
- Utilize all 3 rhetorical devices to support your argument
- Make a Closing Statement summary calling your audience to action
- Employ 1 of the verbal communication skills seen in the Speaking Coach Video below
- ALL UNDER 30 SECONDS (time yourself... points lost for shorter or longer than ~30 seconds)
30 Second Elevator Speech Link
Speaking Coach Link
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#1. Watch the TOMS video and answer the following questions:
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#2. In a small group, develop 3 pieces of LOGOS evidence for the following argument:
Students should be able to use cell phones in school. #3. With a partner, analyze the Ethos (or trustworthiness) of one advertisement of your choice. What are the companies values (low prices? community? high quality products?)? Use the following if you cannot decide on one: |
Honors Work
Task: Examine the argument made in in the article, "...," using two of the 6 Shortcuts from the Science of Persuasion (1. Reciprocity; 2. Scarcity; 3. Authority; 4. Consistency; 5. Liking; 6. Consensus). Write a 1 page analysis identifying which Rhetorical Appeal and Shortcuts are used. **Utilize the "Say, Mean, Matter" paragraph format.
Due by:
Due by: